For businesses spending €1,500+/month on ads

Google Ads That
Actually Generate
Revenue

For trades · legal · home services · B2B

Tired of burning budget on clicks that don't convert? I turn Google Ads into a predictable revenue engine for service businesses - qualified leads, controlled costs, zero guesswork.

Maciej Kochan
Wojtek Brusidło
Bartłomiej Zieliński
Rafał Adamski
Karolina Królicka
Mariusz Dobosz
Matt Hughes
Paula Särekanno
30+ happy clients
Tymek Kaliciński
Google Partner
PPC Hub Member
€1.5M+
Ad Spend Managed in 2025
8+
Years of Experience
30+
Clients Served
90
Days to Full Results
Sound Familiar?

Most service businesses struggle
with the same ad problems

💸

Spending Without Returns

Your budget disappears monthly but the phone isn't ringing. You can't tell if the ads are even working.

🗳️

A Black Box You Can't See Into

Your agency sends vague reports. Nobody explains where your money went or why results are missing.

🎯

Clicks That Don't Convert

You get traffic, but they're window shoppers - not the serious, ready-to-buy clients you actually need.

🤝

Agencies That Overpromise

You've been burned before. Big promises, mediocre results, zero accountability for what went wrong.

📉

Unpredictable Lead Flow

Flooded one week, dead quiet the next. You can't plan, hire, or scale on this kind of uncertainty.

⏱️

No Time to Learn It Yourself

You're running a business. Becoming a Google Ads expert isn't realistic on top of everything else.

Sound like your current situation?

Book a free strategy call - I'll review your current setup, identify the untapped opportunities, and be completely honest about whether I can help.

Book a Strategy Call

No pressure. Just honest analysis.

What I Do Differently

A new standard for Google
Ads management

Data-Driven Decisions

Every change backed by numbers. I track cost-per-lead, conversion rate, and ROAS - then optimize relentlessly.

Full Funnel Visibility

No black boxes. You get a live Looker Studio dashboard with Google Ads data, plus monthly report - so you always know what's working and why.

Qualified Leads Only

Traffic is vanity. I target high-intent searches that attract people who are ready to buy - not just browse.

Predictable Revenue

Once we find what converts, we scale methodically. A growing, reliable lead stream you can build a team around.

Total Transparency

You own the account, the data, the campaigns. No lock-in, no smoke and mirrors. Honest partnership only.

Controlled Spend

I treat your budget like my own. Every euro allocated for maximum return - no wasted clicks, no inflated fees.

Why Most Agencies Fail

The difference is in
how we work

✗ Typical Agency✓ Working with Tymek
Account ownershipThey own it - you lose data if you leave100% yours. Always.
ReportingVanity metrics, jargon, monthly PDFsLooker Studio dashboard + plain-English monthly reports
StrategySame playbook for every clientCustom strategy for your industry & goals
CommunicationAccount managers you can't reachDirect access to me, always responsive
Optimisation goalClicks & impressionsRevenue & qualified leads only
Contracts12-month lock-ins regardless of results3-month start, then month-to-month
How It Works

From zero to a working
revenue machine

01
30 min

Discovery Call

Deep-dive into your business, goals, and current situation. No pressure - just honest conversation about what's possible.

02
1 week

Audit & Strategy

I analyze your setup, identify the biggest gaps, and build a custom strategy with clear projections - before you spend a cent.

03
30 days

Launch & Optimize

Campaigns go live. Weekly search term reviews, bid optimisation, and aggressive A/B testing in the first 30 days to find what converts for your specific market.

04
Ongoing

Report & Scale

Monthly plain-English reports - what worked, what didn't, what's next. Then we scale what's proven to drive revenue.

Real Results

Real campaign
improvements

Lead GenCar Leasing Broker · 7.5k PLN/mo spend🇵🇱 Poland

CPA dropped from 151 PLN to 103 PLN in 90 days

Cost per Acquisition
151 PLN103 PLN
CPA Reduction
↓32.6%
Timeline
90 days
Structural campaign rebuild and tracking overhaul delivered measurable acquisition cost reduction within the first quarter.
Lead GenConservatory Roof Panels · £100k/mo spend🇬🇧 UK

+18% booked calls year-over-year at scale

Booked Calls
3,8624,541
Year-on-Year Growth
+17.6%
Timeline
Y/Y result
Scaled booked calls from 3,862 to 4,541 year-on-year with improved close rates - at £100k/month in ad spend.
Lead GenBespoke Kitchens · £15k/mo spend🇬🇧 UK

Cost per booking cut nearly in half in 90 days

Cost per Booking
£167£91
CPA Reduction
↓45.5%
Timeline
90 days
Took over account management and cut cost per booking from £167 to £91 within the first 90 days.

Want results like these for your business?

Book a discovery call and I'll tell you honestly whether I can replicate these numbers for your specific market.

Book a Strategy Call
Testimonials

What clients say

📈 Tangible results in 3–4 months · Conversion rate improved significantly

"It was a pleasure to work with Tymoteusz on our Google Ads project. He managed to present tangible, measurable results within the first 3–4 months. I enjoyed that Tymek thinks along also in the bigger picture, which ended in us making improvements to our web front page. Thanks to great work with ads and web improvements, we were able to improve conversion rates significantly."

Paula Särekanno
Paula Särekanno
Head of Marketing · Mooncascade
💰 Significantly reduced cost of lead acquisition

"Tymek ran Google Ads campaigns for us, achieving excellent results and significantly reducing the cost of lead acquisition. He demonstrated great commitment and a willingness to take on new challenges, including promoting videos and the YouTube channel. I highly recommend him."

Mariusz Dobosz
Mariusz Dobosz
Owner · ClickLease
📊 £1M+ ad spend managed · 2+ year partnership

"Tymek has been part of the Darwin team for over two years and honestly, we couldn't be happier. He built great relationships with everyone and took on client accounts like he'd always been here. He's overseen more than £1m in ad spend across that time and his knowledge has been a real asset to us. Anyone looking for a paid specialist, look no further."

Matt Hughes
Matt Hughes
Founder · Darwin
I Want Results Like These

Free 30-min call · No obligation · Honest advice even if I can't help

About Me

Hi, I'm Tymek.
I live and breathe
Google Ads.

I got into PPC almost by accident. Early in my career I was running Google Ads for SMB clients for a Polish Google Vendor - and I became obsessed with figuring out why some campaigns printed money while others burned it. That obsession never left.

Over 8 years, I've worked agency-side managing over £1M in annual ad spend across dozens of accounts, and independently for clients across Poland, the UK, and Estonia. I've seen every mistake: bad account structures, vanity-metric reporting, keyword bloat, zero conversion tracking. I've fixed all of it - for other people's clients and my own.

I chose to focus exclusively on service businesses because that's where the skill gap is biggest. Most agencies treat a plumber the same as an e-commerce store. They're completely different. Service leads require different targeting, different landing page logic, and different conversion tracking. That specialisation is where I win.

Working with me means you deal with one person - me - who knows your account inside out. No handovers, no junior staff, no account manager who just started last month. I take on a limited number of clients precisely so I can give each one the attention it deserves.

✓ Google Partner ✓ PPC Hub Member ✓ €1.5M+ Spend Managed in 2025 ✓ 8+ Years Experience
Tymek Kaliciński
Google Partner
PPC Hub Member
Right Fit?

This is for you - and
this is not for you

✓ This is a great fit if you…

  • Run a service business (trades, legal, B2B, home services, etc.)
  • Have at least €1,500/month available for ad spend
  • Want measurable results, not just activity reports
  • Are ready to commit 3 months to see real, lasting growth
  • Value transparency, direct communication & full account ownership
  • Have been burned by a previous agency and want it done properly

✗ This is NOT a fit if you…

  • Have under €1,500/month to invest in ad spend
  • Need overnight results - proper optimization takes 60–90 days
  • Run an e-commerce store (I specialize in service businesses only)
  • Aren't willing to share business data needed to optimize campaigns
  • Want a "set and forget" solution with no collaboration required
  • Are looking for the cheapest option rather than the best ROI
FAQ

Frequently Asked Questions

How quickly will I see results?

Most clients see meaningful improvement in the first 30 days. Full optimization typically takes 60–90 days as we gather data and refine targeting. I'll give you honest timelines upfront - never inflated promises.

What's your minimum recommended ad budget?

I recommend a minimum of €1,500/month in ad spend to gather statistically meaningful data. Below that, optimization is very difficult. My management fee is separate from what you spend directly with Google.

What does your management fee look like?

My fee is discussed transparently on our discovery call - based on your ad spend and campaign complexity. No hidden fees, no lock-in beyond the initial 3 months. You'll know exactly what you're paying before you commit.

Do you work with businesses new to Google Ads?

Absolutely. Whether you've never run ads or you've been burned by a previous agency, I build everything properly from scratch. Starting fresh with the right foundation is often easier than fixing a broken setup.

Will I own my account and data?

100%. You own the Google Ads account, all campaigns, and all historical data - always. This is non-negotiable. If we stop working together, you keep everything.

How is your reporting different from other agencies?

Clear monthly reports in plain language - no jargon, no vanity metrics. I show you what's working, what isn't, what I'm changing, and why. Plus a live Looker Studio dashboard with your Google Ads data - so you're never in the dark between reports.

What industries do you specialize in?

Service businesses - trades (HVAC, plumbing, electrical), legal, healthcare, real estate, cleaning, home services, and B2B professional services. These sectors have specific dynamics I've mastered over 8+ years.

Do you require long-term contracts?

3-month minimum - that's the realistic time needed to get proper results. After that, month-to-month. I earn your continued business through results, not lock-in clauses.

Is there a one-off setup fee?

Yes - there's a one-off setup fee to cover the foundations: account audit or build from scratch, conversion tracking, and campaign structure. The amount depends on the scope of work and is discussed transparently on your discovery call. No surprises.

Currently accepting new clients for Q2 2026

Ready to turn your ads into a
predictable revenue engine?

Book a call or send a message - whichever suits you. Either way, I'll get back to you personally.

📅 Book a Strategy Call
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✉️ Or send a message

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